The Social Sectors' Compelling Advantage: The Desperate Craving for Meaning in Our Lives

Audio Transcript

The social sectors have one compelling advantage: the desperate craving for meaning in our lives. Purity of mission—be it about educating young people, connecting people to God, making our cities safe, touching the soul with great art, feeding the hungry, serving the poor, or protecting our freedom— has the power to ignite passion and commitment.

Whether they be board members, paid staff, volunteers, teachers, ministers, police officers, or platoon commanders, the #1 resource for a great social-sector organization is having enough of the right people willing to commit themselves to the mission.